<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Social Lab]]></title><description><![CDATA[Sophie Kay Armstrong]]></description><link>https://www.onestmedia.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 01 Oct 2026 17:36:41 GMT</lastBuildDate><atom:link href="https://www.onestmedia.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[New Year: Completing My MA and Stepping Into What’s Next]]></title><description><![CDATA[As the new year begins, I find myself pausing — not to rush into resolutions, but to reflect. Because this January marks something big for me. I’ve completed my MA in Marketing &#38; Digital Communications ,and with it, a chapter of deep learning, unlearning, growth, doubt, clarity, and courage has come to a close. This journey hasn’t just shaped my career. It’s reshaped me . More Than a Qualification When I started my MA, I wasn’t just looking to “level up” professionally. I was searching for...]]></description><link>https://www.onestmedia.com/post/new-year-completing-my-ma-and-stepping-into-what-s-next</link><guid isPermaLink="false">695cfd90893b8ca0edfc3683</guid><pubDate>Tue, 06 Jan 2026 12:22:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/951bfe_404ba942a1414f20b3a68e90d3b774f1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophie Armstrong</dc:creator></item><item><title><![CDATA[The Importance of a Well-Developed Media Plan for Your Marketing Strategy]]></title><description><![CDATA[In today’s dynamic and competitive digital landscape, having a well-developed media plan is not merely advantageous; it’s indispensable....]]></description><link>https://www.onestmedia.com/post/the-importance-of-a-well-developed-media-plan-for-your-marketing-strategy</link><guid isPermaLink="false">66b4835e75f148e7490ba5a8</guid><pubDate>Thu, 08 Aug 2024 08:53:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/28ebf61b0d504b5c834e0c3abb389ae9.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophie Armstrong</dc:creator></item><item><title><![CDATA[Embracing Failure: The Key to Business Success]]></title><description><![CDATA[In the fast-paced world of business, success is often celebrated and showcased, while failure is swept under the rug. However, the true...]]></description><link>https://www.onestmedia.com/post/embracing-failure-the-key-to-business-success</link><guid isPermaLink="false">66a608632380e5e3b2ba55fc</guid><pubDate>Sun, 28 Jul 2024 09:02:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_e6802f795fcb49f681ee3a4f5447155c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophie Armstrong</dc:creator></item><item><title><![CDATA[Investing in Yourself: Managing Mental Health, Wellbeing, and Midlife Changes through Daily Yoga Practice for Women in Global Marketing]]></title><description><![CDATA[In the high-octane world of global marketing, the relentless pace, constant innovation, and ever-evolving landscape can be both...]]></description><link>https://www.onestmedia.com/post/investing-in-yourself-managing-mental-health-wellbeing-and-midlife-changes-through-daily-yoga-pra</link><guid isPermaLink="false">669262708eb66ef9c4859977</guid><pubDate>Sat, 13 Jul 2024 11:25:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/951bfe_221b65fbee9c4b718c6e358ad8744976~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophie Armstrong</dc:creator></item><item><title><![CDATA[The Unseen Revolution: AI-Driven Media Planning to Dominate by 2025]]></title><description><![CDATA[As the digital landscape evolves at an unprecedented pace, one of the most controversial yet significant changes that will impact global...]]></description><link>https://www.onestmedia.com/post/the-unseen-revolution-ai-driven-media-planning-to-dominate-by-2025</link><guid isPermaLink="false">6687d6e9238173591beb7348</guid><pubDate>Fri, 05 Jul 2024 11:22:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_dbc0096528b74d489bbc42be3c47efe9~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophie Armstrong</dc:creator></item><item><title><![CDATA[Media Planners Should Not Ignore the 13% of UK Consumers Who Aren’t Online]]></title><description><![CDATA[In today's digitally dominated marketplace, the question arises whether media planners should ignore the 13% of UK consumers who aren't...]]></description><link>https://www.onestmedia.com/post/media-planners-should-not-ignore-the-13-of-uk-consumers-who-aren-t-online</link><guid isPermaLink="false">6687d4ed22343b98884ce67b</guid><pubDate>Fri, 05 Jul 2024 11:15:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_de9afe0afccd4fb5bee6b722fc5f1bbd~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophie Armstrong</dc:creator></item><item><title><![CDATA[What are the biggest barriers to successful media planning from an advertiser’s point of view? How does this affect the consumer?]]></title><description><![CDATA[The Biggest Barriers to Successful Media Planning from an Advertiser’s Perspective Advertisers face numerous challenges that complicate...]]></description><link>https://www.onestmedia.com/post/what-are-the-biggest-barriers-to-successful-media-planning-from-an-advertiser-s-point-of-view-how-d</link><guid isPermaLink="false">6687d199241c9c3cb1ac7553</guid><pubDate>Fri, 05 Jul 2024 11:06:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_e0bd31efb6f549189c03316179d8004a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophie Armstrong</dc:creator></item><item><title><![CDATA[Adapting to Fragmented Audiences: The Three Biggest Changes Media Planners Have Made]]></title><description><![CDATA[The rise of fragmented audiences has fundamentally transformed the landscape of media planning. This shift has necessitated substantial...]]></description><link>https://www.onestmedia.com/post/adapting-to-fragmented-audiences-the-three-biggest-changes-media-planners-have-made</link><guid isPermaLink="false">66840e535ab2b3ff7da37067</guid><pubDate>Tue, 02 Jul 2024 14:29:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_0ffe498ae19e42319b24db46f7093af5~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophie Armstrong</dc:creator></item><item><title><![CDATA[Are Threats to Digital Consumer Privacy No Longer a Concern in a Post-Third-Party Cookie World?]]></title><description><![CDATA[As the digital advertising landscape moves towards a post-third-party cookie world, some argue that threats to digital consumer privacy...]]></description><link>https://www.onestmedia.com/post/are-threats-to-digital-consumer-privacy-no-longer-a-concern-in-a-post-third-party-cookie-world</link><guid isPermaLink="false">66840aaebff5fa323462882a</guid><pubDate>Tue, 02 Jul 2024 14:14:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_95476fee68b44eb79c3e94f08c789791~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophie Armstrong</dc:creator></item><item><title><![CDATA[Future Proof Your Brand in a Cookieless World]]></title><description><![CDATA[As the digital landscape evolves towards a cookieless future, brands must adopt strategies to maintain effective marketing and customer...]]></description><link>https://www.onestmedia.com/post/future-proof-your-brand-in-a-cookieless-world</link><guid isPermaLink="false">66840988c7a62d1f4a200b18</guid><pubDate>Tue, 02 Jul 2024 14:08:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/951bfe_27d54224030247f493880167b2ed15ad~mv2.jpg/v1/fit/w_960,h_960,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophie Armstrong</dc:creator></item><item><title><![CDATA[If No One is Watching, Do Ethical Concerns and Personal Privacy Really Matter to Global Media Planning?]]></title><description><![CDATA[In the realm of global media planning, ethical concerns, and personal privacy have become paramount considerations. Even if no one...]]></description><link>https://www.onestmedia.com/post/if-no-one-is-watching-do-ethical-concerns-and-personal-privacy-really-matter-to-global-media-planni</link><guid isPermaLink="false">668405aa01c74f3662f8533a</guid><pubDate>Tue, 02 Jul 2024 13:51:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_0ddef538a8084251bee31070f400101e~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophie Armstrong</dc:creator></item><item><title><![CDATA[Preparing for a Third-Party Cookie-Less World: Three Crucial Steps for Brands]]></title><description><![CDATA[The digital advertising landscape is undergoing a seismic shift as third-party cookies are being phased out. This change, driven by...]]></description><link>https://www.onestmedia.com/post/preparing-for-a-third-party-cookie-less-world-three-crucial-steps-for-brands</link><guid isPermaLink="false">668402f0bff5fa3234627fd1</guid><pubDate>Tue, 02 Jul 2024 13:43:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_05f3ed91dcbb46838296c373cc8dfcf8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophie Armstrong</dc:creator></item><item><title><![CDATA[Legislative Action: The Imperative for Diversity, Inclusion, and Privacy in Global Media Planning]]></title><description><![CDATA[In a world where media pervades every facet of our lives, ensuring diversity, inclusion, and personal privacy has become a crucial...]]></description><link>https://www.onestmedia.com/post/legislative-action-the-imperative-for-diversity-inclusion-and-privacy-in-global-media-planning</link><guid isPermaLink="false">6683fc5ea8ae20ea1b2a950d</guid><pubDate>Tue, 02 Jul 2024 13:17:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_e9813097436944d5ac00b1ffc11dc9ad~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophie Armstrong</dc:creator></item><item><title><![CDATA[Simplifying Key Terms and Concepts of Programmatic Advertising]]></title><description><![CDATA[Programmatic advertising automates the digital ad buying process using tech platforms like DSPs, SSPs, and ad exchanges. Here is my...]]></description><link>https://www.onestmedia.com/post/simplifying-key-terms-and-concepts-of-programmatic-advertising</link><guid isPermaLink="false">667599e863cc27b4d1001b92</guid><pubDate>Fri, 21 Jun 2024 15:21:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_d3030684e82f4a36bca83f05840d216c~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophie Armstrong</dc:creator></item><item><title><![CDATA[Should Global Media Planning Be Based on Gut Feel?]]></title><description><![CDATA[In the complex landscape of global media planning, relying solely on intuition, as suggested by Jeff Bezos, might seem appealing due to...]]></description><link>https://www.onestmedia.com/post/should-global-media-planning-be-based-on-gut-feel</link><guid isPermaLink="false">6675990edafb7e5d5f496a5f</guid><pubDate>Fri, 21 Jun 2024 15:15:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_4c62fc0e7297418d9059f4c70d481aa9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophie Armstrong</dc:creator></item></channel></rss>